The Ronald McDonald House of Charlotte wanted an annual report unlike any other - one that efficiently paired their strong brand and impactful mission. We brought their vision to life by engraining the concept of "togetherness" throughout the entirety of the Annual Report - from the ten art directed photoshoots to the typographical choices, every aspect of this report effectively demonstrated the "togetherness" that the House provides families in a colorful, brand-forward manner. 

 

Deliverables included:

• 42 interior-page (+cover) spread

• 10 art directed photoshoots

• 1 Statistics Infographic spread

• 1 Financials graph spread

 

Role: Art Direction and Graphic Design

 

CD: Rudy Banny, Account Executive: Sarah Piscuruni, Producer: Frank Arendt, Agency: Tattoo Projects