Origin 21 is Lowe's newest decor sub-brand with a modern aesthetic. This photography supported marketing and merchandising efforts and was used across a variety of channels, including the Lowe's website, social media and email communication. This photography helped to accurately capture Origin 21's new and fresh product line.

 

Role: Art Direction and Production

 

Photography Studio: Kreber, Art Director: Nicole Lanning, Creative Manager: Jay Knox, Senior Creative Director: Jennifer Arnoldt, Trend Strategy Manager: Caroline Harmon, Photo Producer: Jennifer Floyd