Not many people enjoy spending time in traffic! Whether you're on your way home from a date or running late to pick up your kid, you've got one thing on your mind: getting there. We strategically created a launch campaign that raised awareness of the main benefit I-77 Express brings Charlotte drivers - making it easier to get there than ever before.

 

Deliverables included:

• Truck Wrap

• Digital Ads

• Gas Pump Topper

• Door Window Cling

• Billboard

 

Role: Graphic Design

 

CD: Rudy Banny, Account Executive: Scott LaRue, Copywriter: Matt Shuford,

Art Director: Spencer Towler, Agency: Tattoo Projects