After COVID-19 caused Spring 2020 programs to be canceled and many families were refunded, Girls on the Run councils across the country needed a new and innovative way to earn revenue. To meet this need, we developed the brand identity and contents of the new Power Up kit.

 

Deliverables:

• Logo (primary and secondary)

• Brand Board (patterns, design elements, color exploration, etc.)

• Spiral Activity Booklet (16 lessons, 16 activity sheets, 76 pages)

• Saddle-Stitch Physical Activity Guide (calendar, Bingo sheet, 8-week-plan)

• Promotional Marketing Postcard with Tearable Bookmark

• Completion Certificate

• 5 Promotional Social Media Graphics

• Emailer

 

Role: Art Direction, Brand Identity, Graphic Design

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Media Coverage: Suffolk News-Harald, Inside NoVA, My New Orleans, WENY-TV, Business West, The Wooster Daily Record, Mooresville Tribune, The Cecil Daily

 

Photographer: Kim Hummel, Photography Assistant: Rachel Pinkston, Creative Services Manager: Jessica Willard